COMMUNICATION AND MARKETING UNIT (CMU)

Marketing and Communication Unit (CMU) has been actively engaged in coordinating all aspects of the media to attend and provide positive publicity of the university’s events, including effective coordination of media interviews with University personnel for radio, television, and print news broadcast. CMU has pursued a strategy of maintaining flow of information about the activities of student, collages, campus, directorate, department, staff by way of press release and media interviews to the wider Communication resulting in increased awareness and visibility of national tertiary institution among the internal and external public .The office has fostered and enhanced the visibility of the University’s Website presence among internal and external public by making timely and relevance information accessible and available across national, regional and global landscape.

Core functions

1. Coordinate conferences, seminar and ceremonies and other function.
2. Organize University participation in trade fair and seminar events.
3. Implementation of University Communication and Marketing policy.
4. Market university core function and raise public awareness on it operations.
5. Foster cooperation between the University and local/ international organization.
6. Coordinate University advertisement to the public regarding to its operations.
7. Develop, implement, Monitor and control Marketing and Customer care programs.
8. Conduct publicity programs for promotion of university image.

Staffing.

Marketing and communication unit has four Staff in which one communication officer and two marketing officer and the Acting Head of the unit

Contact Personnel

Dickson Msakazi

Acting Head of Communication and Marketing Unit

Email: cmu@must.ac.tz

Mobile: +255764330344

Francis Martin Mwangonela, born on May 6, 1980, in Mbeya, Tanzania, is a seasoned marketing professional with extensive experience in trade and public sector roles. His journey in education and public service has been marked by dedication, adaptability, and a passion for fostering collaboration and sustainable business practices.

Francis holds a Bachelor of Education in Commerce from Dodoma University, earned between 2008 and 2011. His academic journey also includes A-level studies at Sangu High School and O-level education at Ivumwe Secondary School, followed by his primary education at Ruanda Nzovwe Primary School in Mbeya.

Francis’s career began at TANESCO-Mbeya in 2011, where he worked as a Meter Leader, gaining hands-on experience in customer billing systems and service delivery. His professional growth continued at the Mbozi District Council, where he served as the District Trade Officer (DTO) from 2013 to 2019. In this role, he contributed to economic development by issuing business licenses, collecting revenue, advising businesses on compliance, and participating in tax advisory and regulatory committees.

Currently, Francis serves as a Senior Marketing Officer at the Mbeya University of Science and Technology (MUST). Since joining the university in 2019, he has been instrumental in raising public awareness of the institution’s core activities. He coordinates university events, manages digital marketing efforts, and fosters relationships with both local and international partners. Francis is also responsible for implementing the university’s marketing and communication policies, expanding student enrollment through innovative campaigns, and maintaining the university’s online presence through website and social media management.

With a diverse skill set, Francis excels in communication, digital marketing, project management, and event planning. His proficiency in public relations, market research, content creation, and brand management reflects his strategic approach to modern marketing. A strong collaborator, Francis works effectively with cross-functional teams to achieve common goals, driving growth and engagement through targeted marketing initiatives.

Fluent in both Swahili and English, Francis is known for his creativity, problem-solving abilities, and customer-centric approach. His career highlights demonstrate a deep commitment to community development, education, and organizational success.

In his free time, Francis enjoys engaging with new marketing trends and contributing to community-based initiatives that align with his professional expertise.